In this podcast episode, guest Mike Dorhmann- Vice President of Atlantic Technologies, speaks with Jonathan about navigating a consulting business during the pandemic, how to look after his employees and managing customers through a turbulent time.
Atlantic Technologies is an international IT consultancy firm, offering premium ERP, CRM, HCM and analytics. With over 200 skilled consultants spanning across their Milan, London and Denver offices, Atlantic offers their clients a local service with a global reach.
Some key learnings include:
Governing how you keep Salesforce not just moving, but evolving
How the remote environment impacts the world of consulting
Importance of education, training and communication for an agile workforce
How the consulting industry can adapt to current times
You can listen to Mike's podcast here.
Jonathan: Hi everyone, welcome along to the next edition of Precursive Perspective. I’m delighted today to be joined by Mike Dohrmann, who is the managing partner, hi Mike, thanks for waving, of Atlantic Technologies. Mike, thanks for joining us.
Mike: Thanks for having me today, really appreciate it.
Jonathan: Absolutely. So tell us, where in the world are you today?
Mike: I am based out of my home office in Denver, Colorado. Left the UK three and a half months ago thinking I was coming back for three weeks.
Jonathan: Yeah, because you commute once a month don’t you?
Mike: About that, yeah.
Jonathan: Well, thanks for coming on. So in these conversations, Mike as you know, I spend some time speaking with executives and leaders of a range of different companies, technology businesses, professional services organizations, really about how they’re navigating this new remote reality that we’re all working in and exploring some of the topics in and around it. So, let’s just begin with a bit of background to you and Atlantic Technologies, so for those of us joining today, give us a little bit of background on Atlantic and the scope of your role there, and then perhaps a little bit about your career prior to that if you don’t mind.
Mike: Sure, so Atlantic Technologies is a Salesforce, Oracle and Tableau consulting firm that’s based out of Milan, Italy. I am a managing partner along with one of my partners, Fred Walker, in the UK. So we’ve been in business for over twenty years. We’re the largest platinum partner in Italy outside of the big four, and then we’ve done a lot of work in J.D Edwards, Oracle, and then Tableau which has fit nicely with the turn of the events in the last year. Prior to Atlantic, I came from Blue Wolf, which was acquired by IBM, and spent five years there as an associate partner and led the team of engagement managers for the United Kingdom, so we had a book of business of about $100 million in direct revenue for IBM. I’ve been in the Salesforce space for about fifteen years. Fred and I moved over to Atlantic at the same time and originally had grand ideas to go out and do something on our own in the UK and we met Marcelo Di Rosa who is the CEO of Atlantic to see if he would be willing to invest in us, and he wanted to and just a little bit before we were going to get moving, he said “hey I have a better idea, how about you, under my banner Atlantic Technologies, get the UK up and running for us and start a practice there. That’s kind of how that came to fruition, so in the UK we’re really focusing on Salesforce and surrounding technologies and applications as a platinum partner.
Jonathan: Well I’m glad we got Fred’s name in because he’d be super disappointed.
Mike: 100%.
Jonathan: Marcelo, if you’re watching I wore this shirt for you. Cool. So I think the world’s radically changed since when you and I first met a number of years ago. Talk to us a little bit about how you guys at Atlantic had to adapt given the new circumstances.
Mike: I run the UK, and one of the first things I had to do at the beginning of March was decide, “my family’s based here, do I need to go back? Ok, I’m gonna go back.” And then it became, how do we work that, not just for me but then with all of our employees because they’re dispersed throughout the UK, with everybody who came into an office like everyone else. We were already using Zoom, just for client meetings and other remote working tools. It changed very very quickly in terms of people getting onto video calls, which is key. I think that face to face interaction is what people need out of the gate, but one of the ways we dealt with it immediately, and I know a lot of other companies have and I’m sure we stole it from somebody, but we started quiz nights and zoom drinking, just things to try to keep employees engaged. Those have come off a little bit, other than the quiz night just because of the competitive spirit of our consultancy. And then we took some other measures and realizing that people were going to be from home, we came up with a budget, and allotted a certain amount of money for all of our employees to purchase home office equipment, whatever they needed. Some people did want a chair, some people wanted a desk or a new monitor or whatever. It was, I think, pretty organic like every other company, it wasn’t really something that any of us had any foresight into so it was a little bit from the hip, but we’ve hired enough people that we trust them so it was never an issue of getting their work done and it just became a way of establishing ways of working with our leadership team and then cascading that down to our employees, so even now we’ve opened the office. We built an application on Salesforce just internally for tracking who wants to go into the office, and tracking things like, we’re asking our employees that want to go in that they don’t take public transportation right now, that we cap it at about four or five employees in the office at a time, they have to wear facemasks, they basically sign all this in Salesforce. But we’ve also in the UK extended our timeline for working from home indefinitely, because it has worked.
Jonathan: Well here’s a little tip for you, because we have our own Wine Wednesday’s at Precursive which is very popular. There’s a game called ‘Fibbage’, I will send it to you, and basically what happens is it’s like a little game show online and you’ll have a statement and you’ve got to insert a word and get everyone to believe your lie and you get points. It’s very amusing.
Mike: Fibbage, it’s a very English word, sounds very English.
Jonathan: It’s an American game, because there’s an American accent on the game, Fred will love it. So looking at your customers then and your clients, you serve a range of midmarket and enterprise, manufacturing businesses, technology companies, biotech, healthcare. So what have you seen in terms of the changes for them and really how they’re adapting to this and the change that they want to achieve.
Mike: It’s been interesting, the clients that we’ve been working with, and I’ll take this outside of the manufacturing clients, which have been a little bit different because they’ve been impacted more than some of the technology clients that we work with. The technology clients we work with, it’s as if the infrastructure was already in place to handle this type of crisis, and so for them it became ‘crack on, now we don’t have to waste any time’. Two of the clients we have right now, I think they view this as a time that moving along in a much more rapid and iterative fashion makes the most sense now. So what we’re seeing is companies that traditionally might have been more, and I hate the word ‘agile’, where they really take a big bang or a big picture approach, are starting to become more receptive to iterating in an agile fashion just because you don’t have to coordinate a huge meeting space and fly a bunch of people out, and people are now accustomed to working on virtual whiteboards via Zoom and other audiovisual technology. The impact for our clients and the change that they want is really, ‘let’s move forward, let’s do it a little bit faster than we have in the past’.
Jonathan: So the speed of engagements can actually potentially increase for you guys.
Mike: Ironically, that’s what's happened. When we started out from the offset, we thought this was going to have an impact on how fast we could actually accomplish work with our clients and it’s actually turned out we can do this potentially a little bit faster because we don’t have to wait in terms of making people travel, on our side and on their side. It just comes together. And obviously we don’t care about how we dress for anything anymore!
Jonathan: Yeah well you’ve always been a fan of hoodies, so you’re living your dreams! With respect to how, you’ve been in consulting a long time across a range of businesses. How do you see this impacting the consultancy market and that environment longer term?
Mike: I think it does a couple things, I think that first, it opens up the door for resourcing, more so than we’ve had before. As it stands, primarily in a London office you’re hiring London talent or people in the surrounding areas, with not a lot of people commuting again. I think what we’ve proven, we actually onboarded a new employee one month into the crisis, and it worked well. Other than his interviews back in February, none of us had ever met him in person, none of us had worked with him in person. So I think from a consulting standpoint, it’s opening up the potential to hire people that are outside of London, or outside of a country in particular. So you can start attracting the best talent from almost anywhere now, because you don’t have to go into a centralized office all the time. I think that allows for companies to get a little bit more value because clients are looking for the best and brightest which is what we’re looking for, so us being able to hire outside of a box will allow us to more effectively consult with our customers which means that they’re going to be looking for speed and other areas. It’s really the second point that speed. I mentioned this earlier but eliminating the need to travel out to client sites to coordinate huge meetings, it not only takes that time away but the money that’s invested into getting resources out to meetings and running workshops can be put into other areas, so an extra resource to develop faster, or perhaps purchasing another technology. Consulting has adapted already, most of the folks I know that work for competitors have said the same things, everybody got on board right away of using virtual technologies for whiteboarding, virtual workshops, recording sessions, using more collaborative tools like Microsoft teams and Google. I don’t think the face to face is ever going to go away, and definitely the handshake is still something that is not only gratifying but it is still a way of doing business, I don’t think that’s ever gonna go away, but I think the need for it on every single engagement is moving away to what we’re at, it’s really allowed us to be responsive to our clients and to the wellbeing of our employees, and myself as an example and a couple other folks, you’re prime too, we’ve spent a lot more time with our kids, because for me I’m not spending 10 hours on a plane to commute to work, or taking a train or whatever. So I think from a productivity standpoint, not from a client side, but from a consulting side and from our company, our employees’ happiness is a little bit better. Now I mean, everybody still wants to go to the pub.
Jonathan: That is a really good point. If people are happier because the balance in their life is there and they’re bringing that into their conversations with you. I’ve noticed it, a lot of the time you would meet people sometimes in meetings, people are having a bad day, they’ve had a horrible commute, they’ve got a two-hour train ride to get home, it’s a factor so no, I totally get it.
Mike: Now it’s just hitting a mute button for a minute to tell your kid, “I promise I’ll be done with this call in five minutes.”
Jonathan: Switch off the face and put your fist in your mouth! So you talk about wanting the best and the brightest, and talent’s a critical piece of building a great consulting organization and being able to create value for your clients. Looking at some of the different components on how you think about building a more agile team and business, and we talk a lot, as you know in our research, about what companies are doing to build an agile workforce. So what are some of the components of that for you in terms of how you think about growing Atlantic and making it into a more agile workforce?
Mike: I think a lot of that comes down to training and education and communication .The ability to work in a more agile fashion, pie in the sky we would do it with every client, a lot of it comes down to educating our clients on what that actually means. One of the benefits of Salesforce is that you can really quickly build anything on it. That’s also one of the downfalls, is that you can just build something and keep iterating and iterating without having a gate. The education piece is having proper governance structure in place and working with the clients to really understand how much more disciplined developing and deploying in an agile fashion is because you have to have people that are in power to make decisions that are working with a set of outcomes that everything is built against, where you’re not just building to build, where every piece of criteria is put into play against a measurable outcome. So if you’re building X, it’s because we’re trying to achieve five minutes back in our day for our service reps to talk to other customers, or whatever the case may be. And then communication, I think what we found in here, having a workforce that’s quickly and easily able to be agile just with their own work and adapt. Communication has actually gone up. I actually feel like our