WHAT IS CUSTOMER COLLABORATION?

Speed, customer experience and outcomes are the new battleground across B2B software and professional services markets. Winning companies deliver that first value quickly to their customers and then partner to continuously deliver more incremental value over time. The best companies know that they are continually fighting for mindshare with their customers and they will get more commitment when the customer recognizes clearly the value being realized from their time spent with certain vendors. If the customer perceives that their time is being wasted they disengage and will give that time to others and potentially your competitor.

 

Having a clear customer collaboration strategy in place is key to developing productive, long-lasting client relationships. Read on to learn more about customer collaboration management and how you can work more closely with your clients right from the onboarding stage.