TSIA Vegas 2026
Meet the team at Booth #511. Attend the theatre session on Oct 20th at 1.20pm PT.
Time & Location
Oct 19, 2026, 8:00 AM PDT – Oct 21, 2026, 3:00 PM PDT
ARIA Resort & Casino, Las Vegas, NV 89101, USA
About the Event
TSIA - Technology Services World event 2026
Precursive Speaking Session at TSIA:
Services-As-A-Growth Engine: Integrate FDE Into Your Services GTM To Grow Bookings & Revenue
Talk Track: Architecting the AI-Driven Lifecycle - Research Areas: Professional Services
In this session, learn how to shape your forward deployed offering and integrate FDE into your GTM motions. This session will profile how MongoDB, Zendesk and Pagerduty stood up their FDE teams including their strategic drivers, alignment of PS, Product, Sales & Finance, monetization tactics and sales motions. This session will also unpack the difference between FDE vs. traditional services so you avoid tech debt and margin erosion. Finally you will learn how to diagnose where to run FDE vs recurring services that drive consumption, improve GRR and increase NRR.
Key Takeaways:
How to differentiate FDE to traditional services with sales and C-Suite
Hiring FDE unicorns vs. re-skilling existing services teams
Why services should own FDE vs. someone else who steals your best people, whilst using AI Agents to support your FDE strategy and execution
Who Should Attend
Leaders in Services Delivery, from Professional Services, Services, Delivery, Operations, Implementation, Onboarding, PMO, Project, Consulting, Managed, and Forward Deployed. Better for those at director level and above.
Thinking of attending? Get in touch for a promo discount code! hello@precursive.com
Speaker Bio
As CEO of Precursive, a B2B software application and Salesforce technology partner, Jonathan helps companies such as Cognite, Gong and COX Automotive, improve and automate services delivery including onboarding and implementation.
An experienced speaker, Jonathan is a 3-time speaker at The Pulse conferences and
has also led speaking sessions at Salesforce’s Dreamforce.
Prior to Precursive, he was senior director with Gartner responsible for the High Tech and Telecoms markets in EMEA where he advised enterprise technology companies such as CGI, Ericsson, Panasonic, Telia and Vodafone on their sales and commercial strategy.
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