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SAVING 500+ ADMIN HOURS FOR AUTOMOTIVE TECHNOLOGY FIRM

Dealertrack, part of Cox Automotive, is a technology firm that offers automotive dealership management solutions (DMS), an end-to-end software solution that streamlines dealership operations.

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INDUSTRY.
COMPANY SIZE.
HEADQUARTERS.
PRODUCT.
EMPLOYEES.

SOFTWARE AND SAAS

ENTERPRISE

UNITED STATES

AUTOMOTIVE TECHNOLOGY

3000

ELIMINATED 500+ ADMIN HOURS

Through automation & operational efficiency

$1M PER YEAR
SAVED

On travel costs alone, thanks to increased visibility

1.5 HOURS
PER WEEK

Saved by 7 senior VPs

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What’s best about Precursive is its ease of use, especially compared to other tools on the market. The UX is super clean and it’s simplicity tying different pieces together, from resource allocation to project milestones, makes it an easy project management tool to use and therefore our adoption of the tool is high. The fact that it’s 100% Salesforce native is key.

DAYNA GILES.
DIRECTOR OF OPERATIONS
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THE CHALLENGE.

Dealertrack needed to ensure effective and accurate utilization of resources, but it was using a manual scheduling tool. It estimated a single person would take nine years to schedule all its resources. Each week, seven senior vice presidents spent 1.5 hours manually checking every booking, ensuring revenue reconciliation was correct and forecasting was up to date. The time lost was costing the business, so it needed to reduce the time it took to complete tasks.

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OUR SOLUTION.

Precurisve led Dealertrack through the implementation of its solution, including an extensive scoping project, sandbox walk-through, persona-based training, and end-to-end production tests to ensure the solution matched the production org. As a result of this thorough evaluation and customized approach to launch, Dealertrack has successfully fully deployed Precursive companywide (Cox Automotive Inc).


Precursive has become the backbone of Cox Automotive’s implementation ecosystem, replacing fragmented tools and email-based trackers with a single Salesforce-integrated platform. Key benefits include:

🟣 Single Source of Truth: Precursive consolidates project data, milestones, and communications, enabling real-time visibility for teams and leadership. For example, Xtime’s service scheduling operates entirely on one board, reducing status inquiries, while Dealertrack’s 15-step task reassignment process has been streamlined to three clicks.


🟣 Automation and Efficiency: Task dependency logic and bulk-assignment tools accelerate project delivery. AMP’s marketing campaigns launch instantly upon CRM build completion, and VinSolutions matches trainers to tasks using certification tags, minimizing delays.


🟣 Revenue Integrity: Milestone-driven billing ensures accurate invoicing, with Finance resolving issues quickly using project data. Dealertrack’s hardware installs trigger revenue recognition upon compliance, reducing leakage.


🟣 Cross-Brand Coordination: Shared project IDs enable portfolio-level reporting, replacing manual spreadsheets with live dashboards for multi-product installs


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OPPORTUNITY MANAGEMENT
Manage and forecast opportunities

CRM SYSTEM
Custom workflow automation

REPORTS & ANALYTICS
Dashboards and easy reporting with insights

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RESOURCE ALLOCATION
Plan & allocate resources progress & task completion monitored

PROJECT MANAGEMENT
Plan sales & delivery streamlined, project notifications & collaboration

PROJECT BUDGET
Track tasks, progress & margin, automation allows better visibility

PRECURSIVE IMPACT.

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Significant simplification of project creation, previously not automated

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Allows customers to customize & scale by creating rules and conditions that can simply select people for assignments

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Customers can see who is responsible for what, both internally and externally.

TRY PRECURSIVE SOFTWARE NOW TO
FORECAST
. DELIVER. GROW.

PS CONTENT BY PS LEADERS.

BLOG

PODCAST

PRODUCT GUIDES

PLAYBOOKS

PRODUCTIZE SERVICES DELIVERY

SERVICES DELIVERY ALLIANCE 🤝

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THE PSA PLATFORM THAT DELIVERS.

SALESFORCE NATIVE

PARTNER ECOSYSTEM

CUSTOMER STORIES

INTEGRATIONS

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BY PRODUCTS.

PROFESSIONAL SERVICES AUTOMATION

CUSTOMER & PARTNER WORKSPACE

REVENUE MANAGEMENT

PRECURSIVE AI ✨

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