INDUSTRY | Agency NETWORK

SIZE | LARGE

HQ | United KINGDOM | UNITED STATES

PRODUCT | ADVERTISING & MEDIA

EMPLOYEES | 130,000

IMPROVING RESOURCE AND PROJECT PLANNING FOR A GLOBAL CONSULTANCY

Kantar Consulting (WPP) is a specialist growth consultancy. Over 1,000 analysts, thought leaders, developers and expert consultants help clients develop / execute brand, marketing, retail, sales and strategies to deliver growth.

 

ADVANCED

utilization

predictive

REPORTING

AND MI

increased

& Balanced

forecast

of workload

LISA
MOES.
DIRECTOR OF RESOURCING
KANTAR CONSULTING

“Precursive lets us know exactly who’s doing what and when. Our team finds it easy to use which is really important given how busy we are. As a tool within Salesforce and linked to our Opportunity pipeline, Precursive provides us a dashboard view of past, current, and future resourcing across people, projects, and accounts"

KANTAR CHALLENGE

Kantar works with a range of global organisations where customer demands are constantly changing. Previously it was challenging to understand consultant capacity for upcoming work. Senior consultants planned their own time but the central resourcing team needed an overview to fill the gaps and increase billings.

OUR SOLUTION

Kantar better aligned their sales and delivery teams as they are able to mobilise the right skills and knowledge quickly for clients. Improved workflows during execution helped increase financial performance. "With Precursive we have a solution that is robust, secure and well-supported" (Lisa Moes).

CRM SYSTEM

FINANCE SYSTEM

Better forecasting of chargeable time

PRECURSIVE IMPACT