PRECURSIVE

& EUROPANEL.

Europanel measures consumer behaviour to understand market movements and their implications. Our primary sources are high quality syndicated continuous consumer panels, run in more than 50 countries by our owners GfK and Kantar - two of the top marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.

ROBERT
WADE.
STRATEGIC INSIGHTS DIRECTOR
EUROPANEL

"With Precursive we can now schedule our workload more effectively. Our workloads are better distributed so the team is no longer experiencing the large peaks and troughs of the past. As such, engagement has increased considerably and the team feels more united"

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